In 1984 Apple Computers was a budding technology company. They were on the verge of releasing a new computer called the Macintosh. One order to advertise their computer they created a somewhat controversial advertisement to be aired during the Super Bowl. This was Apples first commercial for the new Macintosh computer. The ad is considered one of the most creative and influential of the decade. The advertisement depicts a woman spinning and throwing a hammer at a "Big Brother" figure in a dystopian landscape. The figure is representative of IBM the juggernaut of computer technology in 1984. The advertisement is a spin off of the book "1984" by George Orwell. The commercial was aired one time but it reached almost 50% of all American households. This was the dawn of what we now see during todays Super Bowls and the massive influx of creative commercials.
Link: https://www.youtube.com/watch?v=OYecfV3ubP8
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